Platform Optimisation

Platforms are becoming more and more dominant. Platforms are offering an online environment for selling your product or service in a quick and easy way. However, this service comes with a cost as usually they charge a hefty commission. Nevertheless, platforms can be an important piece in a marketing mix of a small company.

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Most popular platforms

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General Product Platforms:

• Amazon

• Ebay

• Zalando

• Rakuten

• Etsy

• etc.

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Hotel Platforms:

• Booking.com

• Hotels.com

• Airbnb

• DIRS21

• etc.

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Holiday Platforms:

• Expedia

• Tripadvisor

• etc.

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Restaurant Booking Platforms:

• OpenTable

• BookATable

• Eat App

• Yelp

• etc.

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Medical Platforms:

• Jameda (D)

• IMD (IRL)

• etc.

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Platform Integration

Most platforms provide so-called widgets which allow an integration of your platform profile and offerings into your website and your Facebook page.

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Platform Optimisation

You need to create a profile for your business on a platform and add your products or services. If the platform will show your offering or your profile to platform visitors depends on many factors. Therefore, an optimisation of the platform profile is needed to attract more customers to your profile. Often is the optimisation very specific to the platform.