Channels for Online Advertising
101PluS will help you to find the most effective advertising methods for your business. There are endless channels for online advertising on the WEB. Below a few popular examples:
- Pay-per-click (PPC) ads on search engine result pages - usually text ads
- Pay-per-mille (PPM) display ads on content WEB sites, e.g. newspapers
- Targeted ad-campaign on Facebook
- Video ads on Youtube
- Paid listings / paid directory entries
- Local Ads on maps
- Mobile ads on smart phones
- Audio ad in podcasts
- Email ads (often considered as spam)
There is also a class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labelled as spyware or adware.
101PluS does not offer unethical advertising methods!
Google Adwords - No. 1 Online Advertising Tool
Google AdWords is a service that lets you create and run ads for your business, quickly and simply. Run your ads on Google and its advertising network - no matter what your budget, you'll only pay when people click your ads.
AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites.
Advertising on Facebook
Not yet as established as Google's advertising tools, Facebook offers an environment for highly targeted advertising within the Facebook environment.
SEO - Related Subjects
- Web Design / WEB Development
- Keyword Analysis for PPC
- WEB statistics / Google Analytics
- Social Media Marketing
Services for online advertising, including Google Adwords and Facebook advertising are offered all over Ireland, including Cork, Dublin, Waterford, Wexford, Killarney, Tralee, Limerick, Shannon, Ennis, Galway, Kilkenny and Athlone, as well as in the south of Germany. After an initial kick-off meeting at the premises of your business, most of the online marketing work can be done efficiently by email and phone.