Modern websites are based on a so-called content management system or CMS. Especially for a small business this is a great opportunity to get a professional website, which can be tailored to the business and is expandable for the future.
These systems come with a lot of features out of the box. Each CMS has its advantages for a specific environment. One of the most important aspects, however, is that the CMS is actively maintained by a knowledgable community and new WEB features are constantly incorporated in new releases.
Templates and themes are another powerful feature most content management systems have incorporated. It enables WEB designers to build an appealing example design on top of the CMS. WEB developers can through this system save a lot of time in implementing the website. This can be especially important for a small business in order to contain the cost of a new WEB site.
Search engine friendly websites can only be developed if the CMS and the templates are already designed with Google and Bing in mind. Most CMS fulfil that requirement. However, with templates there can be significant differences. A good WEB designer might not know how to define a template the search engines really like.
Online shops, blogs, discussion boards or social media connectivity can be added to most content management systems. A CMS typically supports a modular system, which can be expanded when needed. However, to make all modules working together can be from time to time a challenge.
Small businesses should definitely get a CMS-based website instead of a simple static HTML site - even if it is a bit more expensive. It will ensure that the company's investment is long-term as the CMS can be expanded.