You have less than 3 seconds to keep a visitor on your website or your online shop. You will have to grab their attention with a highly effective online presentation. A clear message for your target audience, an intuitive user interface with a clear navigation and strong calls to action will be the key to success. This type of website or online shop doesn't need to be expensive. For small businesses we have innovative solutions to get you a modern effective site without spending a fortune.
You don’t need just a pretty website/shop, you need a website/shop which will be found by your potential customers through all the major search engines like Google and Bing! To build search engine friendly websites/shops is our speciality.
In addition, a websites/shop needs to have a clear purpose. Do you want your visitors to pick up the phone and call, or should they buy from the online shop? A clear strategy is the base for a successful site.
Responsive web design
The usage of mobile devices is still rising. Therefore, a lot of visitors of a website are using mobile phones or tablets to look at the website. To ensure that the website is readable a responsive design is useful to display the information in a suitable way for these smaller devices. "Responsive" means that the website adapts to the size of the device. This approach to mobile web design got a huge push when Google announced in March 2015 that responsive websites are going to get a better ranking in the search results. In general, designing and implementing a mobile website is more time consuming and more expensive, but nowadays a must-have for practically all websites.
Web design for Small Businesses
Custom-design or WEB template? A custom design would involve a designer to create a WEB site according to the Corporate Design and the strategy of the company. The coding of the website willl be done according to the design details. These WEB sites are, of course, highly targeted but more expensive.
We try to find for our customers a more cost-efficient solution by utilising an open-source content management system (CMS) in combination with a pre-designed template. The templates are often very appealing, well-designed and can be adapted regarding colours and content. This approach gives our clients a modern search engine friendly system which can be expanded easily at a later stage.
Online Shops for Small Businesses
Want to sell online? Then you need to consider an online shop for yourself. Modern shops can then even integrate in the future with Amazon, Ebay, Rakuten, etc.
We recommend to SMEs the use of a cloud-based shop system. A cloud-base system is cheaper to set up and offers very high security standards for money transactions. A small business is often challenged handling all payment options of a shop system in a safe way. A cloud-base system comes with a monthly fee, which is typically very reasonable for a small shop. We're using a system called Shopify which we set up and theme for our customers.
Note for Irish customer: If you're considering a new online shop for your business you should look into the "Online Trading Voucher" grant from the Irish government. You spend 5000 € and get a refund of 2500 € (check if still available)
Multimedia & Print Design
Need pictures, videos or audio for your website? Online Marketing and WEB design are often successfully enhanced by appealing pictures of the business, an image video or audio messages. There are endless opportunities. We define and produce these effective multimedia artefacts for your online marketing campaign and your WEB site.
Of course, the traditional print advertising with flyers, brochures and image leaflets can have still their place in the marketing mix of some companies. We design and implement them and organise the printing of all material. In addition, we will ensure that all print material can be used online as well as effective online marketing artefacts.