Search Marketing & Search Engine Optimisation

Keyword search marketing Keyword Research & Analysis

A detailed keyword analysis is an important first step to promoting your content online; it provides the basis for effective search engine optimisation and online advertising. A sophisticated keyword selection will enable your online content to be found by those most likely to use your products and services.

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Google, Bing, Yahoo search engines Search Engine Optimisation (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "organic" search results. Other forms of search engine marketing (SEM) target paid listings. In general, the higher on the page a site appears in the search results list, the more visitors it will receive from the search engine's users.

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Online Advertising, Google Adwords Online Advertising / Google Adwords / PPC

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumer. A clear advantage a consumer has with online advertisement is that he or she has control over the item, choosing whether to check it out or not.

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Google Analytics - WEB Performance Tracking Tool WEB Statistics / Google Analytics

Google Analytics is a popular WEB performance tracking tool. It shows you how people found your site, how they explored it and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions and make more money on the web.

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Planning & Integration

Before diving into the details of search marketing, like doing a keyword analyisis or writing Adwords in Google,

it is extremely important to PLAN. This includes understanding the company's strategy and defining a detailed marketing strategy. These steps are essential! In some cases the company strategy needs to change based on the decision to start an online campaign. Going online can not only change the strategy, but also a lot of the internal business processes.

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Search marketing can only work if highly integrated with other online marketing processes.

Search marketing cannot be done in isolation. The WEB design process needs to implement a keyword-laden WEB site, including targeted landing pages for Adwords and long-tail search terms. Furthermore, social media needs to be considered when doing SEO, as it can influences the ranking of your WEB site in Google, Bing and Yahoo.

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