Social Media for your small business? Social Media is more than Facebook and Twitter. For a small company newsletter marketing, a blog, videos or reputation management, could be more successful channels for a successful marketing campaign.
A social media campaign needs to be planned in one with the WEB-site design and a comprehensive keyword analysis. One can not be seen in isolation. For example, a newsletter campaign only works if email addresses were collected through the WEB site. Or, Facebooks "Like" button needs to be integrated into the company WEB-site.